Use Cases

Why is this tool useful?

This tool is used to have an overview of the market landscape by comparing the positioning of your potential competitors. This helps you to identify gaps in your market segment that aren’t currently filled, so you can differentiate your service from the others.

To compare your competitors, try different combinations of influential attributes as the axis variables. These attributes should be characteristics of features which consumers depend on to make decisions.

This Tool was used for:

Live Services


Quirk is a personal finance app that helps young people learn about and manage their finances according to their personality and interests so that they can ultimately make better financial decisions that align with their life goals.

Find this tool in:

Deliver Live Services

Unit 1: Developing services in-house.

Transforming the value propositions of the phase into live services to test their commercialisation in the market and their strategic value beyond monetisation.

Let's Talk!

Let's find the place to think, the freedom to challenge and the capability to act on real change. Together.