• Ideas
    • Explorations
      • Identity
        • Altered Parenthood
        • Identity Fluidity
      • Spirituality
        • Pragmatic collectives
        • Religious malleability
        • Scarce authenticity
      • Body
        • Personal control
        • Smart ageing
        • Structured Social Judgement
      • Work
        • Blended Work-Home-Travel
        • Work instability
        • Self expansion
      • Relationships
        • Digital Childhoods
        • Enhanced relationships
        • Sidelined and connected communities
      • Money
        • Emotional money
        • Connected localism
        • Wealth legacy
    • Propositions
      • Need Commoditisers
        • Ethos
        • Greencoin
        • Pulse
        • Qualitime
      • Ethics Providers
        • Empath
        • Kinderpendent
        • Mobible
      • Relationship Facilitators
        • Empath
        • Eros
        • Yolt
      • Self-Editors
        • Edit
        • Pyro
      • Agency Enhancers
        • EQLS
        • Mymes
        • Spark
        • Qualitime
        • Edit
    • Live Services
      • Hold
      • Edit
      • Quirk
  • Methods
    • Phase 1: Envision Future Scenarios
      • Unit 1: Defining the scope for the Exploration
      • Unit 2: Conducting the research in the field
      • Unit 3: Developing scenarios and challenges
    • Phase 2: Explore Service Visions
      • Unit 1: Conducting Lab Explorations
      • Unit 2: Conducting Studio Explorations
    • Phase 3: Design Value Propositions
      • Unit 1: Creating Lab Propositions
      • Unit 2: Creating Studio Propositions
    • Phase 4: Deliver Live Services
      • Unit 1: Developing services in-house.
      • Unit 2: Incubating at InnovationRCA
  • Ideas
    • Explorations
      • Identity
        • Altered Parenthood
        • Identity Fluidity
      • Spirituality
        • Pragmatic collectives
        • Religious malleability
        • Scarce authenticity
      • Body
        • Personal control
        • Smart ageing
        • Structured Social Judgement
      • Work
        • Blended Work-Home-Travel
        • Work instability
        • Self expansion
      • Relationships
        • Digital Childhoods
        • Enhanced relationships
        • Sidelined and connected communities
      • Money
        • Emotional money
        • Connected localism
        • Wealth legacy
    • Propositions
      • Need Commoditisers
        • Ethos
        • Greencoin
        • Pulse
        • Qualitime
      • Ethics Providers
        • Empath
        • Kinderpendent
        • Mobible
      • Relationship Facilitators
        • Empath
        • Eros
        • Yolt
      • Self-Editors
        • Edit
        • Pyro
      • Agency Enhancers
        • EQLS
        • Mymes
        • Spark
        • Qualitime
        • Edit
    • Live Services
      • Hold
      • Edit
      • Quirk
  • Methods
    • Phase 1: Envision Future Scenarios
      • Unit 1: Defining the scope for the Exploration
      • Unit 2: Conducting the research in the field
      • Unit 3: Developing scenarios and challenges
    • Phase 2: Explore Service Visions
      • Unit 1: Conducting Lab Explorations
      • Unit 2: Conducting Studio Explorations
    • Phase 3: Design Value Propositions
      • Unit 1: Creating Lab Propositions
      • Unit 2: Creating Studio Propositions
    • Phase 4: Deliver Live Services
      • Unit 1: Developing services in-house.
      • Unit 2: Incubating at InnovationRCA
  • Explorations
    • Identity
      • Altered Parenthood
      • Identity Fluidity
    • Spirituality
      • Pragmatic collectives
      • Religious malleability
      • Scarce authenticity
    • Body
      • Personal control
      • Smart ageing
      • Structured Social Judgement
    • Work
      • Blended Work-Home-Travel
      • Work instability
      • Self expansion
    • Relationships
      • Digital Childhoods
      • Enhanced relationships
      • Sidelined and connected communities
    • Money
      • Emotional money
      • Connected localism
      • Wealth legacy
  • Propositions
    • Need Commoditisers
      • Ethos
      • Greencoin
      • Pulse
      • Qualitime
    • Ethics Providers
      • Empath
      • Kinderpendent
      • Mobible
    • Relationship Facilitators
      • Empath
      • Eros
      • Yolt
    • Self-Editors
      • Edit
      • Pyro
    • Agency Enhancers
      • EQLS
      • Mymes
      • Spark
      • Qualitime
      • Edit
  • Live Services
    • Hold
    • Edit
    • Quirk
  • Phase 1: Envision Future Scenarios
    • Unit 1: Defining the scope for the Exploration
    • Unit 2: Conducting the research in the field
    • Unit 3: Developing scenarios and challenges
  • Phase 2: Explore Service Visions
    • Unit 1: Conducting Lab Explorations
    • Unit 2: Conducting Studio Explorations
  • Phase 3: Design Value Propositions
    • Unit 1: Creating Lab Propositions
    • Unit 2: Creating Studio Propositions
  • Phase 4: Deliver Live Services
    • Unit 1: Developing services in-house.
    • Unit 2: Incubating at InnovationRCA
  • Money
    • Emotional money
    • Connected localism
    • Wealth legacy
  • Relationships
    • Digital Childhoods
    • Enhanced relationships
    • Sidelined and connected communities
  • Work
    • Blended Work-Home-Travel
    • Work instability
    • Self expansion
  • Body
    • Personal control
    • Smart ageing
    • Structured Social Judgement
  • Spirituality
    • Pragmatic collectives
    • Religious malleability
    • Scarce authenticity
  • Identity
    • Altered Parenthood
    • Identity Fluidity
  • Agency Enhancers
    • EQLS
    • Mymes
    • Spark
    • Qualitime
    • Edit
  • Self-Editors
    • Edit
    • Pyro
  • Ethics Providers
    • Empath
    • Kinderpendent
    • Mobible
  • Relationship Facilitators
    • Empath
    • Eros
    • Yolt
  • Need Commoditisers
    • Ethos
    • Greencoin
    • Pulse
    • Qualitime
  • Edit
  • Quirk
  • Hold
  • Unit 2: Conducting the research in the field
  • Unit 3: Developing scenarios and challenges
  • Unit 1: Defining the scope for the Exploration
  • Unit 2: Conducting Studio Explorations
  • Unit 1: Conducting Lab Explorations
  • Unit 2: Creating Studio Propositions
  • Unit 1: Creating Lab Propositions
  • Unit 2: Incubating at InnovationRCA
  • Unit 1: Developing services in-house.
  • Altered Parenthood
  • Identity Fluidity
  • Pragmatic collectives
  • Religious malleability
  • Scarce authenticity
  • Personal control
  • Smart ageing
  • Structured Social Judgement
  • Blended Work-Home-Travel
  • Work instability
  • Self expansion
  • Digital Childhoods
  • Enhanced relationships
  • Sidelined and connected communities
  • Emotional money
  • Connected localism
  • Wealth legacy
  • Ethos
  • Greencoin
  • Pulse
  • Qualitime
  • Empath
  • Kinderpendent
  • Mobible
  • Empath
  • Eros
  • Yolt
  • Edit
  • Pyro
  • EQLS
  • Mymes
  • Spark
  • Qualitime
  • Edit
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Test 4

1st December 2021

By Natalia Alvarez

Prototyping Plan

Defining a design strategy

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Why use this tool?

This tool helps you plan how to test your service concepts which reduces the risk of pursuing new concepts that may not work.

To start, identify your most concerning assumption about the concept as a starting point and then follow the map. Each experiment leads to new insights, decisions and then new assumptions to test. Use one of these tools for each of your most critical assumptions.

Prototyping plan

Download Tool

Service visions

Propositions resulting from the Xploratory Process

Propositions

Edit

Edit is a lifestyle service that helps you edit things in and out of your life through enriched tracking and mini-experiments.

Propositions

Spark

Spark is a service that helps you discover your financial personality to align it with your consumption and help you make better financial decisions and achieve financial health and wellbeing.

Propositions

Mymes

Mymes uses an understanding of people’s behaviour to create simulations of their future to help them make decisions and it distills different sides of their character to help them explore who they are.

Let's Talk!

Let's find the place to think, the freedom to challenge and the capability to act on real change. Together.

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