Defining a design strategy
Why is this tool useful?
This tool helps you plan how to test your service concepts which reduces the risk of pursuing new concepts that may not work.
To start, identify your most concerning assumption about the concept as a starting point and then follow the map. Each experiment leads to new insights, decisions and then new assumptions to test. Use one of these tools for each of your most critical assumptions.
If you want to know how we have used this tool. Check out our activity Options for Prototyping