Resources

Explore our resources

Here you'll have access to all the Xploratory resources.

Dimensions of change

Body

Your relationship with your body may be pressurised but you could have more capacity than ever to control it.

Scenarios

Connected localism

Decentralised infrastructures may be adopted by ‘smart’ localised communities to provide an escape route for those who feel that larger, more traditional infrastructures always work to entrap the public.

Tools

Prototyping Plan Tools (Landing Page Mockups)

Why is this tool useful? This tool is an example of a website landing page layout. Using images, fake logos, and text. Use this (or an adapted version of this) to explain your concept and plan your landing page.

Tools

Prototyping Plan Tools (Social Media advertising template)

Why is this tool useful? This tool helps you to design your adverts. Use one of these for each advert variant. Please note there are restrictions in the way you set ads for certain things (eg. financial services).

Dimensions of change

Relationships

Technology expands the scope and meaning of what relationships are while disrupting some existing dynamics. Relationships may be initiated, supported, curated and managed through AI.

Tools

Evaluation of KPIs

Why is this tool useful? This tool will help you and your project partner agree on how to establish the success of your MVP evaluating success metrics related to its engagement, the collection of data and functionalities of the technology employed.

Tools

Design Challenge

Why is this tool useful? This tool helps you define the design challenge for the brief. Create one for each dimension of change.

Scenarios

Religious malleability

Religious structures could feel unstable in their ethical foundations as they shift in reaction to threats from the World. It may be difficult to find a community to put your faith into because it could become difficult to distinguish between religious practice and an organisational/commercial service.

Tools

Service Proposition Overview

Why is this tool useful? This tool is used to convey all the relevant information about the concept and the learnings from your testing,so that you and the client can evaluate and prioritise actions Discover all Xploratory’s Tools in the Resources Page

Tools

Interview template

Why is this tool useful? This tool can used as a guideline to inform your interview structure.

Tools

Challenge Overview Tool

This tool summarises the challenges you are responding to for the near future persona.

Tools

Service Scoresheets (Services Scoresheets)

Why is this tool useful? This tool is designed to help your research participants assess the service you have designed in quantitative form so that you could potentially compare these results across service concepts. In some questions focus on happiness, but adapt if this does not fit your task.

Tools

Future Concept Tool

Why is this tool useful? Once you have ideated multiple possible concepts of future services that respond to your scenarios, select one or multiple complementary ideas and use the tools below to expand, detail and capture the concept.

Scenarios

Identity Fluidity

Identity could grow more fluid as people gain more freedom to pursue the lifestyles of their choosing outside normative assumptions of race, nationality, sexuality, gender, age and more. More nuanced characteristics are supported by social media niches alongside AI that may raise self awareness to help you define what works for you.

Propositions

Mymes

Mymes uses an understanding of people’s behaviour to create simulations of their future to help them make decisions and it distills different sides of their character to help them explore who they are.

Tools

User Story

Why is this tool useful? This tool helps you visualise the concept and figure out possible faults and improvements on the user experience. Feel free to outline different users and develop related stories and multiple paths in which the user could interact with the service. This will help you disclose more divergent objectives and refine … Continued

Deliver Live Services

Unit 1: Developing services in-house.

Transforming the value propositions of the phase into live services to test their commercialisation in the market and their strategic value beyond monetisation.

Services

Live Services

Real, emergent services responsive to the future

Scenarios

Enhanced relationships

People may expand their freedoms to live how they like and subsequently have the types of relationships they like in a more transient but online world. New arrangements of relationship may be initiated, supported, or managed by AI and usher in even more radical concepts of relationships.

Tools

Extreme Scenario Tool

Why is this tool useful? This tool helps you bring together and consider the necessary ingredients to create a scenario from which you can later create design challenges. At first, use this tool to create multiple options for each persona and then later refine it until you have a scenario that you think will be … Continued

Propositions

Eros

Eros is essentially a romantic relationship coach and assistant, wrapped into the convenience of an app.

Methods section

Methods

Explore Xploratory’s four innovation methods that enable you to understand and unpack your problems from a strategic and interdisciplinary point of view.

Tools

Extreme Mapping Tool

Use this tool to map extreme users. They can be described as the people on either end of the spectrum of users of a product or service.

Dimensions of change

Identity

Self Identity is challenged, open for exploration and the building of character.

Dimensions of change

Money

The meaning of money may change as it is tied to our emotions, our communities and our responsibilities in a world that may blame capitalism for inequality and climate change.

Live Services

Edit

Edit is an app that helps you fill your daily routine with more positive actions than smoking. It’s not about quitting cold turkey or feeling like a patient. It’s just about trying new things and seeing if they work for you and your lifestyle.

Propositions section

Propositions

Present-day concepts of future services.

Tools

Design Challenge Table

You can use this table to organise all the challenges in order to facilitate conversation and voting.

Tools

Positioning

Why is this tool useful? This tool should help you define and express the positioning of your brand and service so that the service is distinguished from competitors and conveys the correct values to the user. Use one set of positioning tools for each positioning option. After you define the positioning, use this tool to … Continued

Tools

Persona Mapping And Synthesis

Why is this tool useful? This tool helps you use insights from guerilla research and turn them into the foundation of your Far Future Personas. Once all the insights from the interviews have been reviewed, define some outline tags for each extreme of the dimension based one what you have read. Then, arrange these insights … Continued

Scenarios

Personal control

Devices quantify and measure all aspects of the people’s lives and body amplifying obsessive behaviours. People’s personal identity becomes more based on an idealised virtual version of oneself rather than your existing reality.

Labs

Xploratory

We deliver breakthrough innovations to address some of the greatest challenges in the health sector worldwide.

Scenarios

Blended Work-Home-Travel

The increased demand for workforces with flexible capacities alter the role of education as work and skills based training become intertwined. At the same time, geographic flexibility allows people to work remotely and we may see shifts in the relationship between people’s work-life, home-life and travel.

Scenarios

Structured Social Judgement

Constant social media judgement could lead to extended states of anxiety potentially making people attempt to perfect their outward appearance. Data could be collected against people’s will and without their knowledge and lead to further control over people’s behaviour.

Scenarios

Emotional money

AI could advance to levels that would allow sophisticated understanding of people’s emotions. If that information is coupled with financial behaviours or organisational objectives it could transform how value is assigned to our services and our experiences.

Tools

Use Cases

Why is this tool useful? This tool is used to have an overview of the market landscape by comparing the positioning of your potential competitors. This helps you to identify gaps in your market segment that aren’t currently filled, so you can differentiate your service from the others. To compare your competitors, try different combinations … Continued

Scenarios

Scarce authenticity

Technologies that can alter core beliefs could be used to design lifestyles and characteristics to optimise wellbeing. Wellbeing could be co-opted to suit a corrupt agenda.

Tools

Vision Of The Future

Why is this tool useful? This tool helps structure and detail a narrative about your chosen scenario. It frames the scenario as a question about the future and points to potential outcomes

Tools

Scenario Creation Toolkit

Why is this tool useful? This tool helps structure and detail a narrative about your chosen scenario, considering the trends, contexts and implications to create plausible scenarios of the future. Workshop tips How to run the workshop: Use the cards laid out as in the drivers of change categories and include a description of the … Continued

Tools

Competitor analysis tools (Competitor analysis overview)

Why is this tool useful? Use this template to compare key elements of competitors in your marketplace against your concept and against each other, and then categorise them.

Tools

Qual & Quant review (Quantitative experiment results)

Why is this tool useful? This tool is used to give an overview of the quantitative results from the experiment

Tools

Competitor Analysis Tools (Competitor Analysis)

Use this template to analyse and breakdown key attributes of your competitors, including values, visual aspects and features.

Tools

Market Landscape

Why is this tool useful? This tool is used to have an overview of the market landscape by comparing the positioning of your potential competitors. This helps you to identify gaps in your market segment that aren’t currently filled so you can differentiate your service from the others. To compare your competitors, try different combinations … Continued

Propositions

Greencoin

Greencoin tracks your environmental impact. When you have a positive impact you earn Greencoin currency which can be spent on sustainable products.

Scenarios

Wealth legacy

In a world facing more and more turmoil and inequality, the super-rich may be held to account for their impact on the world and may be increasingly expected to use their wealth to support people who are disempowered or in peril.

Tools

Near Future Persona Tool

Why is this tool useful? A user persona is a fictional representation of your ideal customer. A persona is generally based on user research and incorporates the needs, goals, and observed behaviour patterns of your target audience.

Propositions

Kinderpendent

Kinderpendent helps you understand how balanced your child’s online exposure is to challenging social topics and perspectives and manages that exposure through intelligent balancing and censorship tools and offers advice and support for parents and children while navigating big topics.

Tools

Design Challenge Analysis

Use this tool to explore and discuss the value of each design challenge.

Phase

Phase 4: Deliver Live Services

Converting the concepts into live services that can operate as ‘minimum viable’ versions of their future potential.

Tools

Design Objectives

Why is this tool useful? This tool helps you identify the main problems the users would experience in their current journey and structure objectives that could overcome these issues in your new service proposition.

Tools

Concept Creation Tool

Why is this tool useful? This tool will help you tell the story of the experience of the user when they engage with the service, considering how the user starts with a problem and how they are influenced by the service.

Tools

Concept Testing Strategy

Why is this tool useful? Use this tool to set up your social media adverts in a way that will reveal as much as possible about the desirability of your concepts and allow you to compare them. This tool helps you to distinguish which variables you will focus on.

Tools

Retention Monitoring And Improvement

Why is this tool useful? This tool is used to help you monitor and refine your attraction and retention efforts. As you try different promotion, onboarding and retention techniques in the early stages of launching the service, collect data about distinct periods where different approaches have been employed and use this tool to determine what … Continued

Tools

Near Future Design Challenge

Why is this tool useful? For each of the six societal dimensions, the lab team wanted to create a broad design challenge, looking at how they could support the user in the contexts they might face. For each of the scenarios, they brainstormed questions using the formula starting with “how might we.” These questions considered … Continued

Tools

Backcasting Tool

This tool identifies and reframes elements of your future concepts that make it difficult to meaningfully test your hypotheses.

Scenarios

Work instability

Automation and climate change will cause huge turmoil in economies, people may be working online, based on their chosen field or “gig”, and move in search of better economic environments. Reputation will become ever more vital as people have to quickly and consistently re-establish themselves and we will see more online platforms supporting offline gig workers’ skills.

Dimensions of change

Spirituality

Values and beliefs could be strained by a mixture of people’s environment and self-discovery.

Tools

Qual & Quant review (Quanlitative experiment results)

This tool is used to summarise the qualitative engagement of a single participant during the trial after your interviews.

Scenarios

Self expansion

People have augmented capabilities that boost their productivity and skills and can become working machines that produce non-stop. For them the line of separation between work and home may fade and financial success could simply allow the purchase of more skills in order to earn more money in a dangerous cycle.

Explore Service Visions

Unit 2: Conducting Studio Explorations

Developing concepts of ‘far future’ services that responded to the scenarios and design challenges created in the previous work package.

Proposition Types

Relationship Facilitators

Creating and facilitating relationships through enhanced empathy and compatibility.

Tools

Experiment Blueprint

Why is this tool useful? This tool helps you delineate key actions and touchpoints of each stage in your experiment, so that you can foresee what infrastructure is required to deliver the experiment smoothly. Depending on the complexity of your experiment you may choose to develop a more nuanced version of this map detailing precise … Continued

Propositions

Ethos

Ethos learns, tracks and guides people’s behaviours to help them live more in line with their values and beliefs.

Propositions

Qualitime

Qualitime helps you track how everything you do influences your happiness and your life expectancy so that you can decide what is most important to you.

Tools

SPEECS

Why is this tool useful? Implication analysis (SPEECS) SPEECS is a framework or tool used to analyse and monitor the macro-environmental (external service environment) factors that have an impact on an organisation and its strategy for the future. SPEECS stands for: S – Societal/Ethical P – Political/Legal E – Environmental E – Economic C – … Continued

Tools

User Persona

Why is this tool useful? This tool helps you to form a persona through key insights collected during your research and highlight their problems, attributes and goals.

Tools

Extreme Challenges Tools

This tool summarises scenarios and gives you space to respond to it with a reframed design challenge.

hold-hero-image-xploratory

Live Services

Hold

Hold is an app that gives people the personal space to let out whatever is on their mind and relax knowing that it is stored safely. It helps people give structure to their internal dialogue making self reflection become more effective.

Design Value Propositions

Unit 2: Creating Studio Propositions

Bringing the concepts back from a more futuristic setting to a believable present scope so that users were able to interact with the prototypes and the team could understand the value of each concept.

Proposition Types

Ethics Providers

Platforms as facilitators and brokers of value judgements. It’s possible that in the future we could foresee an advancement of AI with the ability to codify and model the highly complex ethical parameters of everyday life.

Phase

Phase 2: Explore Service Visions

Excursions into future scenarios. Expanding the collective imagination of what services could emerge in various contexts by creating concepts of future services.

Proposition Types

Self-Editors

Optimising and Editing yourself and your life to meet your personal criteria for success.

Design Value Propositions

Unit 1: Creating Lab Propositions

Bringing the concepts back from a more futuristic setting to a believable present scope so that users were able to interact with the prototypes and the team could understand the value of each concept.

Scenarios

Smart ageing

People’s life expectancy may seem to perpetually extend without people really knowing when death may come, living with an ageing body will be a longer part of life and therefore illness is even more problematic. People may dedicate more of their life to extending their lives.

Phase

Phase 1: Envision Future Scenarios

The lab team mapped plausible future context & developed future personas to create full scenarios.

Live Services

Quirk

Quirk is a personal finance app that helps young people learn about and manage their finances according to their personality and interests so that they can ultimately make better financial decisions that align with their life goals.

Scenarios

Digital Childhoods

Children may spend more of their time in online environments that can transform their educational and creative experiences but equally have increased capacity to captivate and shape their world view in potentially problematic ways.

Envision Future Scenarios

Unit 2: Conducting the research in the field

Exploring existing product and platform strategies of the organisation, their marketplace, existing users and strategic industrial partners.

Tools

Know Your Participants (About your time)

Why is this tool useful? This tool is designed to help your research participants describe elements of their life in order to give you a picture of who they are.

Envision Future Scenarios

Unit 1: Defining the scope for the Exploration

Exploring the strategy of the organisation to define the scope of potential future contexts.

Dimensions of change

Work

Work becomes fluid, remote, unstable and performative The possibilities and challenges for working life continue to grow.

Propositions

Mobible

Mobible is a chatbot that helps connect your faith with you, your life and your community based on church teachings and knowledge decoded from the scripture.

Scenarios

Pragmatic collectives

Distrust in the ability of governments and large organisations to offer genuine solutions to pressing issues may result in the adoption of individual action organised around new models of ethical priorities and infrastructures.

Tools

Future Tweet

Why is this tool useful? Write a tweet acting either as the service owner or a key stakeholder. Putting yourself in the shoes of that person, try to describe the service or an outcome of the service.

Propositions

Spark

Spark is a service that helps you discover your financial personality to align it with your consumption and help you make better financial decisions and achieve financial health and wellbeing.

Envision Future Scenarios

Unit 3: Developing scenarios and challenges

Envisioning scenarios considering different time horizons in the future and the needs of future users.

Tools

Future Persona Tool

Why is this tool useful? A user persona is a fictional representation of your ideal customer. A persona is generally based on this user research and incorporates the needs, goals, and observed behaviour patterns of your target audience.

Tools

Online Advert Testing

Why is this tool useful? This tool helps you minimise the cost of your main advertising campaign when you launch the service by running preliminary advert testing. Design different adverts that test variations in your advertising strategy. Create variables in things like the problem you present, the framing of the solution, the users you target, … Continued

Propositions

Pyro

Pyro has the best access to the latest and safest physical and mental augmentations on the market. As soon as these products and services are on the market, you can get them from us.

Tools

Collaborative Future Trends

This tool helps you collect ‘signals’ of the future.

Tools

Researh Question Tool

Why is this tool useful? To conduct this type of guerilla research, you need to create questions that quickly allow people to express their relationship to broad topics, gradually go into more detail about issues and talk about themselves. This project was broadly about happiness. For your project, you will need to adapt the questions … Continued

Tools

User Landscape

Why is this tool useful? This tool is used to create an overview of users and define the attributes that may influence the users relationship with the problem. Select an influencing attribute for the horizontal axis and place users horizontally in the map relating to high or low extremes of that attribute. Then, select another … Continued

designing value propositions approach

Phase

Phase 3: Design Value Propositions

Propositions are tangible future concepts to help the client expand their collective imagination of plausible future services and to discuss the potential opportunities and implications these future services could bring to our society and the organisation.

Tools

Service Scoresheets (Services Perception Scoresheets)

Why is this tool useful? This tool is designed to help your research participants assess the service you have designed and give you comprehensive quantitative and qualitative feedback to catch anything you may have missed throughout the interview.

Tools

Prototyping Tools

Why is this tool useful? Landing page mockup: This tool is an example of a website landing page layout. Using images, fake logos, and text. Use this (or an adapted version of this) to explain your concept and plan your landing page.

Tools

Know Your Participants (Significant people in your life)

Why is this tool useful? This tool is designed to help your research participants describe the people in their life in order to give you a picture of who they are.

Tools

Prototyping Plan Tool

Why is this tool useful? This tool helps you plan how to test your service concepts which reduces the risk of pursuing new concepts that may not work. To start, identify your most concerning assumption about the concept as a starting point and then follow the map. Each experiment leads to new insights, decisions and … Continued

Proposition Types

Agency Enhancers

Developing a deeper AI driven understanding of yourself to influence your decisions and optimise for your happiness and prosperity.

Propositions

Edit

Edit is a lifestyle service that helps you edit things in and out of your life through enriched tracking and mini-experiments.

Tools

Sector Analysis

Why is this tool useful? Sector analysis is an assessment of the economic and financial condition and prospects of a given sector of the economy. Sector analysis serves to provide an investor with a judgment about how well companies in the sector are expected to perform. Sector analysis is typically employed by investors who specialise … Continued

Explore Service Visions

Unit 1: Conducting Lab Explorations

Developing concepts of ‘far future’ services that responded to the scenarios and design challenges created in the previous work package.

Propositions

Yolt

Yolt is a community building app that orchestrates group meetings online and offline by matching people based on the potential quality of a conversation not simply based on being similarly minded.

Tools

Evaluation Of Shortlisted Projects

Why is this tool useful? This tool provides a detailed understanding of the client’s response to each service concept. Use this tool or a digital surveying tool. Once you have all the responses, you can compare quantitative results and discuss the selection.

Propositions

Empath

Empath assesses and builds student’s social intelligence and empathy for other people through in-school, personalised, immersive story-telling.

Scenarios

Sidelined and connected communities

The elderly are sidelined but new tools could help connect them in communities and fight for a place in society.

Scenarios

Altered Parenthood

Advances in medicine could result in increased life expectancy and the extension of sociological or biological phases of life, such as reproductivity. New ways of creating children and alternative types of familial structure may remodel important concepts of identity relating to families, in particular, what it means to be a ‘parent’.

Proposition Types

Need Commoditisers

The commoditisation of our needs and values to incentivise behaviour change. The advanced digitisation of our lives could result in the quantifying and subsequent unionisation of different aspects of behaviour and the values that drive them.

Deliver Live Services

Unit 2: Incubating at InnovationRCA

Turning a service concept into a functioning service that can exist in a live marketplace in a way that it can de-risk investment by incubating at InnovationRCA, the Royal College of Art’s centre for entrepreneurship and commercialisation.

Explorations Section

Explorations

Provocative future service concepts brought about by interactions between future people and their future contexts.

Propositions

EQLS

EQLS is a digital space where people can speak to AI characters about anything they’d like. They help people learn about themselves and they help life get easier.

Tools

Future Wheel

Why is this tool useful? The Future Wheel is a method for graphical visualisation of direct and indirect future consequences of a particular change or development. It was invented by Jerome C. Glenn in 1971, when he was a student at the Antioch Graduate School of Education (now Antioch University New England). The Future Wheel … Continued

Ideas Section

Ideas

An archive of ideas and discussions emerging from the xploratory process.

Propositions

Pulse

Pulse extends your gaming life outside of the digital space in order to incentivise healthy activities and prevent gaming from becoming detrimental.

Tools

Experiment Planing

Why is this tool useful? This tool is designed to help you distinguish the key participants in your experiment and operationally plan its set up, including any variation of process for each participant type.

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