Why is this tool useful?

This tool should help you define and express the positioning of your brand and service so that the service is distinguished from competitors and conveys the correct values to the user. Use one set of positioning tools for each positioning option.

After you define the positioning, use this tool to delineate the unique way you aim to deliver your promise to your customers, specifying key features and ways your users would interact with your product/service.

This Tool was used for:


Live Services


Hold is an app that gives people the personal space to let out whatever is on their mind and relax knowing that it is stored safely. It helps people give structure to their internal dialogue making self reflection become more effective.

Find this tool in:

Deliver Live Services

Unit 1: Developing services in-house.

Transforming the value propositions of the phase into live services to test their commercialisation in the market and their strategic value beyond monetisation.

Let's Talk!

Let's find the place to think, the freedom to challenge and the capability to act on real change. Together.