Persona Mapping And Synthesis

Why is this tool useful?

This tool helps you use insights from guerilla research and turn them into the foundation of your Far Future Personas. Once all the insights from the interviews have been reviewed, define some outline tags for each extreme of the dimension based one what you have read. Then, arrange these insights into distinct personas to begin to form the future characters.

This Tool was used for:


Sidelined and connected communities

The elderly are sidelined but new tools could help connect them in communities and fight for a place in society.

Find this tool in:


Phase 1: Envision Future Scenarios

The lab team mapped plausible future context & developed future personas to create full scenarios.

Let's Talk!

Let's find the place to think, the freedom to challenge and the capability to act on real change. Together.