Near Future Persona Tool

Why is this tool useful?

A user persona is a fictional representation of your ideal customer. A persona is generally based on user research and incorporates the needs, goals, and observed behaviour patterns of your target audience.

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This Tool was used for:

Scenarios

Digital Childhoods

Children may spend more of their time in online environments that can transform their educational and creative experiences but equally have increased capacity to captivate and shape their world view in potentially problematic ways.

Find this tool in:

Phase

Phase 1: Envision Future Scenarios

The lab team mapped plausible future context & developed future personas to create full scenarios.

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