Market Landscape

Why is this tool useful?

This tool is used to have an overview of the market landscape by comparing the positioning of your potential competitors. This helps you to identify gaps in your market segment that aren’t currently filled so you can differentiate your service from the others.

To compare your competitors, try different combinations of influential attributes, such as the axis variables. These attributes should be characteristics of features which consumers depend on to make decisions.

This Tool was used for:


Live Services


Hold is an app that gives people the personal space to let out whatever is on their mind and relax knowing that it is stored safely. It helps people give structure to their internal dialogue making self reflection become more effective.

Find this tool in:

Deliver Live Services

Unit 1: Developing services in-house.

Transforming the value propositions of the phase into live services to test their commercialisation in the market and their strategic value beyond monetisation.

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