Extreme Mapping Tool

Why is this tool useful?

Extreme users can be described as the people on either end of the spectrum of users of a product or service. The distribution of users of most products or services follows a bell curve, with the mainstream users in the centre and remaining ‘extreme users’ on either side of the peak.

This Tool was used for:


Pragmatic collectives

Distrust in the ability of governments and large organisations to offer genuine solutions to pressing issues may result in the adoption of individual action organised around new models of ethical priorities and infrastructures.

Find this tool in:

Envision Future Scenarios

Unit 2: Conducting the research in the field

Exploring existing product and platform strategies of the organisation, their marketplace, existing users and strategic industrial partners.

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