Concept Testing Strategy

Why is this tool useful?

Use this tool to set up your social media adverts in a way that will reveal as much as possible about the desirability of your concepts and allow you to compare them.

This tool helps you to distinguish which variables you will focus on.

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This Tool was used for:

Propositions

Mymes

Mymes uses an understanding of people’s behaviour to create simulations of their future to help them make decisions and it distills different sides of their character to help them explore who they are.

Find this tool in:

Design Value Propositions

Unit 1: Creating Lab Propositions

Bringing the concepts back from a more futuristic setting to a believable present scope so that users were able to interact with the prototypes and the team could understand the value of each concept.

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